Dairy Farmers of Canada (DFC)\u2019s innovative marketing campaigns have been recognized at the International Dairy Federation as part of the World Dairy Summit in Paris, France, on October 15-18, 2024.<\/p>\n
DFC\u2019s \u201cI Do That\u201d campaign on regenerative agriculture was honoured with the Yves Boutonnat International Milk Promotion Trophy by the International Milk Promotion (IMP) group for the best generic advertising campaigns in key areas of innovation, nutri-marketing, and marketing communication. As well, DFC\u2019s \u201cBiodiversity is in our Nature\u201d campaign was honoured as an IDF Dairy Innovation Awards finalist in the Innovation in Marketing & Communication initiative building dairy category.<\/p>\n
\u201cThe Canadian dairy sector is innovative, robust and an integral part of the economy of our nation, and these awards help us tell our story on a global stage,\u201d said David Wiens, president of DFC. \u201cOur farmers are committed to excellence, not just in producing high-quality milk, but in supporting the environment on which we farm. These campaigns are successful because of the work Canadian dairy farmers are doing, day in and day out.\u201d<\/p>\n
DFC\u2019s \u201cI Do That\u201d campaign builds upon the success of last year\u2019s award-winning \u201cNet Zero by 2050 \u2013 We\u2019re In\u201d campaign, showing consumers how the regenerative agriculture actions farmers are taking help further the sector\u2019s progress towards sustainability targets like finding a balance between emissions emitted and sequestered or reduced on dairy farms.<\/p>\n
\u201cThe campaign is successful because it tells the true story of Canadian dairy farmers\u2019 commitment to quality and sustainable farming efforts,\u201d said Pamela Nalewajek, DFC\u2019s Chief Marketing Officer. \u201cNine out of 10 Canadians recognize the dairy sector\u2019s iconic Blue Cow Logo and the trust it represents in dairy farmers; we are proud to amplify their hard work with global recognition as well.\u201d<\/p>\n
Source Dairy Farmers of Canada<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Dairy Farmers of Canada (DFC)\u2019s innovative marketing campaigns have been recognized at the International Dairy Federation as part of the World Dairy Summit in Paris, France, on October 15-18, 2024. […]<\/p>\n","protected":false},"author":2737,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-763518","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=\/wp\/v2\/posts\/763518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=\/wp\/v2\/users\/2737"}],"replies":[{"embeddable":true,"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=763518"}],"version-history":[{"count":2,"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=\/wp\/v2\/posts\/763518\/revisions"}],"predecessor-version":[{"id":763520,"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=\/wp\/v2\/posts\/763518\/revisions\/763520"}],"wp:attachment":[{"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=763518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=763518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=763518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}