{"id":763513,"date":"2024-10-22T10:57:31","date_gmt":"2024-10-22T15:57:31","guid":{"rendered":"https:\/\/cowsmo.com\/?p=763513"},"modified":"2024-10-22T10:57:31","modified_gmt":"2024-10-22T15:57:31","slug":"milk-cartons-new-platform-for-political-ad","status":"publish","type":"post","link":"https:\/\/cowsmo.kinsta.cloud\/?p=763513","title":{"rendered":"Milk Cartons New Platform For Political Ad"},"content":{"rendered":"<div class=\"content-chunk\" data-testid=\"content-chunk\">\n<p>Today\u2019s multi-platform political campaigns reach voters across\u00a0television,\u00a0streaming,\u00a0digital,\u00a0outdoor,\u00a0audio, and\u00a0mail advertising. And in one California county, political ads are also popping up in the dairy aisle. Clover Sonoma is utilizing its milk cartons to urge voters to reject Measure J, which would limit the size of dairies and \u201cconcentrated animal feeding operations\u201d in Sonoma County.<\/p>\n<\/div>\n<div class=\"content-chunk\" data-testid=\"content-chunk\">\n<p>\u201cNo on J,\u201d reads the ad,\u00a0first reported by the\u00a0<em>San Francisco Chronicle<\/em>. \u201cKeep Local Dairy. Keep Dairy Local.\u201d<\/p>\n<p>Milks carton have, in the past, been used for public service announcements for missing children, but dairy packaging is an otherwise unexpected place to find anything other than nutritional information.<\/p>\n<p>\u201cWe never thought we\u2019d be making political ads, but when an activist group submitted a ballot measure that would outlaw organic, multigenerational, American Humane Certified family farms based on the number of cows they have, we knew we had to communicate our opposition on our cartons,\u201d Michael Benedetti, a spokesperson for Clover Sonoma, told the<em>\u00a0Chronicle<\/em>.<\/p>\n<p>Proponents of Measure J say it would protect animals, water, and small farms, but those opposed to it include the Sonoma County Farm Bureau board president, both the county Democratic and Republican parties, and\u00a0the Santa Rosa<em>\u00a0Press Democrat<\/em>\u00a0editorial board, which said it puts local farms at risk. The county auditor found that if passed, the ballot measure could potentially reduce sales tax revenues and increase property tax revenues.<\/p>\n<p>Luckily for Measure J opponents, they also have the goodwill earned by a 108-year-old regional milk brand on their side. Clover Sonoma is known in Northern California for its mascot Clo the Cow,\u00a0who appears on billboards, and the dairy\u2019s request to its customers is for an issue that impacts them directly.<\/p>\n<p>By appealing to potential voters in the dairy section with an ad that stays in the fridge until its \u201cbest by\u201d date, Clover Sonoma has achieved the kind of targeted advertising that most political professionals can only dream of.<\/p>\n<p><em> Source: <a href=\"https:\/\/www.fastcompany.com\/91213265\/why-this-political-ad-lives-on-the-side-of-a-milk-carton\" target=\"_blank\" rel=\"noopener\">Fast Company<\/a><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s multi-platform political campaigns reach voters across\u00a0television,\u00a0streaming,\u00a0digital,\u00a0outdoor,\u00a0audio, and\u00a0mail advertising. And in one California county, political ads are also popping up in the dairy aisle. Clover Sonoma is utilizing its milk [&hellip;]<\/p>\n","protected":false},"author":2737,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-763513","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=\/wp\/v2\/posts\/763513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=\/wp\/v2\/users\/2737"}],"replies":[{"embeddable":true,"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=763513"}],"version-history":[{"count":1,"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=\/wp\/v2\/posts\/763513\/revisions"}],"predecessor-version":[{"id":763514,"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=\/wp\/v2\/posts\/763513\/revisions\/763514"}],"wp:attachment":[{"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=763513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=763513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cowsmo.kinsta.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=763513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}